Privacy Policy
Last updated: 21 September 2026
Fishing Estonia OÜ respects the privacy of its customers and website visitors and processes personal data in accordance with the European Union General Data Protection Regulation (GDPR) and other applicable legislation.
This Privacy Policy explains what personal data Fishing Estonia OÜ collects, how it is used, to whom it may be disclosed, how long it is retained and what rights individuals have regarding their personal data.
1. Data Controller
Fishing Estonia OÜ
Registry code: 16144014
Address: Sõbra 54, Tallinn
Email: info@fishing-estonia.ee
For questions relating to the processing of personal data, please contact Fishing Estonia OÜ by email.
2. What personal data do we process?
Depending on how you use our website and services, we may process the following personal data.
Orders and bookings
- first and last name;
- email address;
- telephone number;
- billing and, where applicable, delivery address;
- products and services ordered;
- booking date and time;
- number of participants;
- selected additional services;
- notes added to an order or booking;
- information relating to the order and payment status.
Contact form
- name;
- email address;
- subject of the enquiry;
- content of the message;
- any other information voluntarily provided to us.
Newsletter subscriptions
- email address;
- preferred language, where applicable;
- information relating to the giving of consent.
Website usage
We may also process technical information such as:
- IP address;
- browser and device information;
- website usage and log data;
- information collected through cookies and similar technologies.
3. Why do we use personal data?
We use personal data for the following purposes:
- receiving and fulfilling orders and bookings;
- communicating with customers;
- confirming and managing bookings;
- issuing invoices;
- processing payments;
- delivering products;
- providing customer support;
- responding to enquiries submitted through the contact form;
- sending newsletters where the customer has given consent;
- ensuring the reliability and security of the website;
- preventing possible fraud and misuse;
- complying with accounting and other legal obligations.
4. Legal basis for processing personal data
The legal basis for processing personal data depends on the purpose of the processing.
Performance of a contract – processing information necessary to place and fulfil an order, purchase or booking.
Legal obligation – for example, retaining information required for accounting and taxation purposes.
Legitimate interests – for example, ensuring website security, preventing misuse and protecting legal claims.
Consent – for example, sending newsletters and using analytics or marketing cookies where consent is required.
Consent may be withdrawn at any time.
5. Payment processing
Electronic payments made through the website are processed using third-party payment service providers, including LHV and/or EveryPay, depending on the selected payment method.
Only the information necessary to process the payment is transferred to the payment service provider.
Fishing Estonia OÜ does not store customers’ full payment card details.
6. Disclosure of personal data
Fishing Estonia OÜ may disclose personal data to service providers only to the extent necessary for the provision of the relevant service.
Such service providers may include:
- website hosting and IT service providers;
- payment service providers;
- accounting service providers;
- email service providers;
- transport and logistics service providers;
- other partners necessary for fulfilling an order or booking.
We may also disclose personal data to public authorities or other parties where required by law.
If personal data is transferred outside the European Economic Area, appropriate safeguards provided for under the GDPR will be used.
7. How long do we retain personal data?
Personal data is retained only for as long as necessary to fulfil the purpose for which it was collected or to comply with legal obligations.
Accounting source documents and other relevant business records in Estonia must generally be retained for seven years from the end of the relevant financial year.
Therefore:
- information relating to orders, invoices and accounting is generally retained for at least the period required by law;
- enquiries submitted through the contact form are retained for as long as necessary to resolve the enquiry and handle possible follow-up questions;
- newsletter-related information is retained until consent is withdrawn;
- web server and security logs are retained only for as long as necessary to ensure the security and reliability of the website.
8. Cookies
The website uses cookies and similar technologies.
Cookies that are necessary for the operation of the website may be used, for example, for:
- operating the shopping cart;
- maintaining a user session;
- completing a booking;
- remembering user preferences;
- ensuring website security;
- enabling the payment process.
Strictly necessary cookies are used in order to provide the service.
Where the website uses non-essential analytics or marketing cookies, they are used on the basis of consent.
Users may change their cookie preferences and withdraw their consent.
9. Newsletter
If a user subscribes to the Fishing Estonia newsletter, their email address is used to send information relating to Fishing Estonia’s activities, services, news and offers.
Newsletter communications are sent on the basis of the user’s consent.
Consent may be withdrawn at any time using the unsubscribe option included in the newsletter or by contacting us at:
Withdrawal of consent does not affect the lawfulness of processing carried out before the consent was withdrawn.
10. Rights of the data subject
In accordance with applicable data protection legislation, customers and website users have, among others, the right to:
- receive information about the processing of their personal data;
- access their personal data;
- request correction of inaccurate or incomplete personal data;
- request deletion of personal data where provided by law;
- request restriction of processing;
- object to processing in certain circumstances;
- receive, in certain cases, personal data they have provided in a machine-readable format;
- withdraw consent at any time.
To exercise these rights, please contact Fishing Estonia OÜ at:
11. Right to lodge a complaint
If an individual believes that their rights have been violated in connection with the processing of personal data, they may first contact Fishing Estonia OÜ.
They also have the right to lodge a complaint with the Estonian Data Protection Inspectorate (Andmekaitse Inspektsioon) or seek judicial protection.
12. Security of personal data
Fishing Estonia OÜ applies appropriate technical and organisational measures to protect personal data against unauthorised access, alteration, disclosure, loss or other unlawful processing.
Access to personal data is limited to persons and service providers who require access in order to perform their duties or provide the relevant service.
13. Changes to this Privacy Policy
Fishing Estonia OÜ may amend this Privacy Policy where necessary, for example if website functionality, service providers or applicable legislation changes.